27 Oct TWT Pune Offline Conference (Nov 21, 2026)
Welcome
Offline conference in Pune
Beyond the Page: Designing Knowledge for the AI Era
When AI does the answering, who designs the knowledge? Spend a day with the technical writing community in Pune finding out.
- Date
- Saturday, 21 November 2026
- Time
- 9:30 AM – 5:30 PM
- Location
- BMC Software, Pune, Maharashtra
The page is no longer the whole story
For years, our work lived on the page. We wrote the manual, shipped the help topic, and trusted that someone would find it, read it and act on it.
Then the reader changed. Answers now arrive through assistants, copilots and chat interfaces, often before anyone opens a document. The question for technical communicators is no longer only what we write, but how knowledge is designed so that people and AI can both rely on it.
On 21 November, the Tech Writer’s Tribe community comes together in Pune for its 6th Maharashtra Regional Conference, the 24th conference overall. Expect a full day of talks, a hands-on group activity and conversations with peers who are working through the same shift.
Built for technical writers, information designers, content strategists and documentation managers.
Registration fee
Pay directly by UPI. Book early and save, and bring two colleagues for the group rate.
| Plan | Individual | Group of 3 or more |
|---|---|---|
| Early Bird | INR 750 | INR 700 |
| RegularAfter early bird | INR 850 | INR 800 |
Note: An additional processing fee applies to card payments made through the payment gateway.
About the Conference
Any event involves a lot of hard work. TWT is glad to have city volunteers who give their best efforts to make an event successful and care to think about all facilities of the participants and speakers.
For this conference, the Pune volunteer team is leading the efforts.
TWT Pune Team:
Shrutika Dhake, Shweta Ghadge, Anubhav Chaudhary
Write to TWT Team: support@techwriterstribe.com
Or Call/WhatsApp: +91 7337332587
The conference is for technical writers at all levels. The conference offers an opportunity to learn, make connections, and discuss technical writing as a career.
This event welcomes individuals who fit into the following categories:
- Technical writers who need guidance from the experts or want to connect with others in their field.
- Managers who want to enhance their team’s performance by identifying areas of improvement.
- Individuals who enjoy keeping up with trends in technical writing.
- Companies who want to understand how to effectively use technical documentation to enhance their product.
- Freshers/Professionals from other fields who are considering technical writing as a career and would like to meet with professionals in this field.
- Others: All from other fields to understand how they can get benefitted from technical documentation.
The Venue:
BMC Software
4th Floor,
Wing 1, Tower B, Business Bay,
Survey No. 103, Hissa No. 2,
Yerawada, Pune – 411006
Location in Maps: Click to view
BMC Software
Learn more: https://www.bmc.com/
.
The Schedule
The Experts and Their Sessions
Keynote Speaker: Sandeep Sawant
Senior Director of Product Development, BMC Software
Sandeep Sawant oversees worldwide development and support for key enterprise product portfolios at BMC Software. With nearly 40 years of global IT experience, including over eight years with BMC India, he champions end-to-end product excellence, combining robust software engineering with intuitive user information experiences.
He recently led the integration of AI capabilities into BMC’s flagship IMS product line. A forward-thinking technology leader, Sandeep actively drives the adoption of modern technologies across product architecture and technical documentation to deliver high-impact, customer-centric solutions.
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The Experts and Their Sessions
Who Reviews the Robot? Designing Trust into AI-Generated Documentation
Session 2: 11-11.30 AM
Speaker: Manasi Bhalerao
Role: Technical Writer, Litmus
About the Session
AI can generate documentation in minutes, but how do we ensure it is accurate, reliable, and trustworthy? This session introduces a practical four-layer framework for building trust into AI-assisted documentation, supported by real-world examples.
Key takeaways:
- Ground AI content in approved sources of truth.
- Control outputs using templates, terminology, and style guidelines.
- Combine automated checks with human review.
- Turn recurring errors into governance rules and process improvements.
- Assess risks and identify actionable steps toward trustworthy AI-assisted documentation.
About the Speaker
A Senior Technical Writer passionate about making information accessible, useful, and actionable. She enjoys exploring how AI is reshaping technical communication.
Beyond work, she loves reading, travelling, discovering new technologies, and engaging with the technical writing community. Curiosity and continuous learning fuel her professional journey.
From Documentation to Knowledge Experience: Applying Design Thinking in the AI Era
Session 7: 02.45-03.15 PM
Speaker: Snehal Yerawadekar
Role: Senior Engineering Manager – Technical Communication, Philips
About the Session
As users increasingly rely on AI assistants and copilots for answers, technical communicators must rethink how knowledge is designed. This session explores how Design Thinking can transform traditional documentation into user-centered, AI-ready knowledge experiences through a practical demonstration.
Key takeaways:
- Apply Design Thinking principles to knowledge design.
- Shift from product-centered documentation to user-centered content.
- Compare AI performance using traditional documentation and intent-based knowledge structures.
- Organize content around user intent, tasks, and outcomes.
- Make knowledge more discoverable, contextual, and effective for humans and AI systems.
About the Speaker
Snehal manages Technical Publications for Philips Ultrasound, with experience across software, engineering, oil and gas, and healthcare. Passionate about mentoring, training, and continuous improvement, her focus is on modern content operations and scalable documentation practices.
She holds a master’s degree in Geology from Pune University.
The Experts and Their Sessions
Managing in the Age of AI
Session 5: 12.30-01.00 PM
Speaker: Priya Shetye
Role: Manager, BMC Software
About the Session
Successful AI adoption requires more than technology; it depends on leadership, organizational culture, and responsible practices. This session explores how leaders can encourage experimentation, continuous learning, and knowledge sharing while ensuring teams follow governance requirements and retain human accountability for decisions, quality, and impact.
Key takeaways:
- Foster a culture of experimentation and continuous learning.
- Encourage responsible AI adoption and knowledge sharing.
- Understand key challenges and governance requirements for AI use.
- Use AI to improve productivity while preserving human accountability.
- Help teams balance AI-assisted efficiency with quality and responsibility.
About the Speaker
Priya Shetye has over 20 years of experience in technical communication, progressing from printed documentation to dynamic online content and from individual contributor to team manager. Outside work, she enjoys travelling, loves animals, and shares a passion with her husband for caring for their mango grove. She is also a proud pet parent to three dogs.
Automated Content Restructuring
Session 3: 11.30 AM-12.15 PM
Speaker: Anushree Chavan
Role: Technical Writer, BMC Software
About the Session
Restructuring legacy content can be time-consuming, especially when teams face large content volumes, limited resources, and competing priorities. This session explores how AI can support repetitive processing, analysis, comparison, and pattern identification while information designers focus on context, validation, and content decisions. Through practical examples, attendees will learn how to make content restructuring more efficient, scalable, and measurable.
Key takeaways:
- Identify opportunities to use AI in content restructuring.
- Balance automation with human expertise and judgment.
- Improve consistency in planning, reviewing, and executing restructuring work.
- Measure the impact of content changes beyond the number of pages updated.
- Use AI to reduce repetitive effort and focus on high-value content decisions.
About the Speaker
Anushree Chavan has worked at BMC since 2017 across cloud, on-premises, service management, integrations, and operations monitoring. Now part of BMC Software’s Mainframe business, she brings experience in information design, content strategy, legacy content restructuring, UI content, and product videos. Outside work, she enjoys reading and building her own blog website.
The Experts and Their Sessions
Group Activity: Mastering the Mindset for Success in AI Era
Session 6: 02.00-02.45 PM
Speaker: Pankaja Kulabkar
Role: Principal – Technical Publications at Persistent Systems
About the Session
AI is creating uncertainty for technical writers, raising questions about their roles, relevance, and future. Even before AI, writers often joined projects late, limiting their contribution to the planning and product development stages. This interactive group activity explores the mindset needed to navigate uncertainty, embrace change, and create greater value in the AI era.
Key takeaways:
- Recognize and address uncertainty about the future of technical writing.
- Shift from a documentation-focused role to a proactive, value-driven mindset.
- Explore ways to adapt, learn, and remain relevant in the AI era.
- Collaborate in groups to develop practical ideas for navigating change.
About the Speaker
Dr. Pankaja Kulabkar is the author of Sideline to Center and Entering the Boardroom. A Commonwealth Scholar with a PhD from the University of Birmingham and a former Ford Foundation Fellow, she is passionate about learning, leadership, and public speaking. She is also a Toastmasters International speech contest district champion.
Speed = Value or Not?
Session 8: 03.15-03.45 PM
Speaker: Rohit Singh
Role: Senior Specialist Technical Writer, NICE Actimize
About the Session
AI has made content production faster, but speed alone does not determine the value of technical documentation. True value lies in helping users succeed, ensuring accuracy, and maintaining content as products evolve. This session explores why technical judgment, product understanding, and accountability remain essential in the AI era.
Key takeaways:
- Distinguish content production speed from business and user value.
- Focus on outcomes and return rather than content output alone.
- Understand why verification, user empathy, and accountability still require human judgment.
- Recognize technical writers as the bridge between product knowledge and users.
- Identify small, practical steps to build long-term value with AI.
About the Speaker
Rohit has over 21 years of experience in enterprise software, financial crime prevention, AML, and fraud management. Certified in Product Management from ISB and FinTech and AI from IIM Calcutta, he explores AI-assisted workflows, RAG, and automation. Outside work, he enjoys running, swimming, cooking, and writing poetry—proudly keeping his personal writing AI-free.
Shaping AI Governance through Actionable Docs
Session 4: 12.15-12.30 PM
Speaker: Amol Anant Ketkar
Role: Senior Tech Writer, Gurucul
About the Session
AI governance is transforming technical writers into knowledge architects who connect AI-assisted content with regulatory and organizational requirements. This session explores the risks of ungoverned AI, including hallucinations, outdated information, and intellectual property exposure. Through practical use cases, attendees will discover how structured, AI-ready documentation and human oversight can support compliance and reliable knowledge delivery.
Key takeaways:
- Understand AI governance fundamentals and the evolving documentation lifecycle.
- Identify risks associated with ungoverned AI-generated content.
- Explore structured content architectures for Retrieval-Augmented Generation (RAG).
About the Speaker
Amol Anant Ketkar is a Senior Technical Writer specializing in cybersecurity and software documentation. With 19 years of overall experience, including 9 years in technical writing, he brings a cross-functional perspective shaped by his mid-career transition from core engineering to software documentation.
Panel Discussion
Beyond the Page: Designing Knowledge for the AI Era
Panelists: Multiple Leaders of Technical Documentation Teams
Conferece Committee Members
Shrutika Dhake
Senior Manager, Quest Software
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Shweta Ghadge
Sr. Technical writer, Panzura
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Anubhav Chaudhary
Technical writer, DDN
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