Technical Writers often get clenched in the rapid cycle of content development, delivery, and overlook recognizing the pulse of the content audience. Take a moment to introspect when was the last time that you gained insights into user reviews or user research reports? Ever verified what you think as the intended audience match with the real user groups of the product? Read further to know a few common user assumptions that Tech Writers have about users and how to apply IBM Design Thinking technique to understand your content audience.
Start here to understand the content audience
IBM emphasizes applying Design Thinking principles in content development in which the first step is to rule out any user assumptions. Let’s get introduced to one of the Design Thinking Tools – Mural, a visually collaborative tool that your team can use to understand the users.
This activity can be one of the great ways of knowing your audience and ruling out any assumptions about the content audience. You can anytime revert to the assumption grid and update the details to keep it relevant to the current user group. This grid also serves as a handy material for anyone in the team to know the user base. Now that you know about the Design Thinking principle in understanding your content audience, get started to author user-focused content without any user assumptions.
Sadhana S is a Technical Writer by passion, Sadhana S is an experienced Information Developer and Design Thinking Co-Creator at IBM. She also authors blogs and owns https://sadhanainspiresyou.com/ blog site. In her free time, she is a wanderlust and bottle art designer.
Sunil Achary
Posted at 15:11h, 22 NovemberA great piece of guideline to analyze the target audience while developing content. Thank you for sharing this insight, Sadhana!
Sadhana S
Posted at 00:06h, 08 JanuaryThanks very much Sunil!